Organization description

Founded in 1994, Songmasters is a coalition of senior executives from the worlds of music, film, television, fashion, merchandising, entertainment marketing, brand marketing, communications, philanthropy and civil society.

We develop and deliver unique integrated marketing, branding, communications, business development and music production/distribution programs for our diverse clients. Music is where we began: we love music, make music, and use music to serve our clients and our beneficiaries, where and when that makes sense.

Most centrally, we also develop our own music-driven educational programs, including The American Road, a digitally delivered, multi-disciplinary curriculum for secondary school students where both original songs and contemporary versions of historically important songs are juxtaposed and connected to rigorous. engaging explorations of 20th & 21st century American history and civics.  This component harnesses the power of music as a neuro-cognitive tool, young peoples’ affinity for celebrity and media, and the special role of music in their lives and their learning to create a powerful and exciting platform to educate and engage. Modular, sequential and fully customizable curricular materials have been developed to meet the aims and schedules of students, teachers, and schools in every setting.

Songmasters’ The American Road^®  was collaboratively-conceived with 70+ partners in education, civil society, and media/entertainement, and continues its development today with the active engagement of nearly three dozen partners and experts in education, history and musicology (“AREC ” – AR Education Collaborative).

Songmasters is an awardee of the Library of Congress’ initiative, the  Lewis-Houghton Civics and Democracy Initiative, to enable us to develop AREC’s digital delivery platform –  the American Road Tapestry.